It’s a well known fact that negative reviews hurt businesses, the worst part about this is that 90% of the time a business is completely unaware they have gotten a negative review.
To make matters worse it only takes one upset customer to pick up their phone and type a negative review for your business to start losing customers.
Plus with the amount of different places available for a customer to leave a review online it makes tracking it almost impossible without having a staff member constantly monitoring social media and review sites or doing it yourself manually.
Even checking your reputation once a week is too long, by that time the damage could already be done and customers looking elsewhere.
Businesses work so hard to build their reputation and service and to have one customer potentially ruin your entire reputation is a risk no business wants to take.